Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional researching methods. Noting this important shift, we helped Aon Corporation transition their marketing strategy online, keeping them at the forefront of the insurance industry. Researching top...
Global learning company Houghton Mifflin Harcourt was launching Curious World, an amazing children’s learning app. To tell the world about its launch, we crafted a campaign that cut through the clutter, captivating digital-savvy millennial moms. Learn more....
In Part 3 of our SEO and Copywriting series, Erin Mitchell is back sharing how to improve your own content development process through SEO and copywriting collaboration....
Instagram is testing a new feature that allows influencers to clearly indicate paid content and improves performance tracking for brands. ...
Google “SEO and copywriting” and you’ll get thousands of articles debating what’s more effective—do you write for the web or do you write for the readers? Our answer: both. ...
Is your mobile app advertising program setting you up for success? Here are five steps to ensure you're taking a strategic approach to user acquisition. ...
Facebook video has 1.7 seconds to grab a user's attention on mobile. Here are six tips to make that time count for you....
Thanks to the new generation of livestreaming platforms, "appointment viewing" is still alive and well. Learn how to use these apps to build your brand....
Getting consumers to download your mobile app is only step 1 of the struggle. Now comes the even harder part: How do you keep consumers using your app once they've downloaded it? We offer some app engagement tips....
If you live within 100 miles of New York City and went on Facebook in the past month, chances are you heard about the Museum of Feelings, a free, temporary exhibition in Lower Manhattan that promised to “turn emotions into art.” But as anyone who...