Digital marketing has entered the machine scale age. Media platforms, such as Meta and Google, deliver your ads to audience segments through their black-box proprietary algorithms. Ventas-AI was invented to train modern algorithmically-driven media platforms to deliver higher ROI for your campaigns, faster.
Ventas-AI combines the expertise of media, creative and analytics professionals into one AI-based engine that accelerates campaign performance at scale.
Digital marketing has entered the machine scale age. Media platforms, such as Meta and Google, deliver your ads to audience segments through their black-box proprietary algorithms.
Ventas-AI combines the expertise of media, creative and analytics professionals into one AI-based engine that accelerates campaign performance at scale.
Rapidly test to the best-performing creative assets without torching your budget.
Feature 1: Pre-Launch Optimization
Our Pre-Launch Optimization feature empowers you to make data-driven decisions before your ads go live. We leverage predictive analytics to score and rank each ad. The AI generates feedback on various design elements, providing actionable suggestions to enhance your ad’s effectiveness.
This proactive approach allows you to test and refine your ads in advance, ensuring that your marketing budget is spent on ads that are optimized for success right from the start.
Feature 2: Multivariate Testing Deployment
With our Multivariate Testing Deployment feature, you can effortlessly scale and test multiple versions of your ads. Utilizing AI, this feature enables the creation and deployment of various ad elements in numerous combinations. By rapidly testing these variations, you can identify which elements perform best, allowing for continuous optimization and improvement of your ad campaigns.
This scalability ensures that you can develop a wide range of creatives, maximizing the potential for high-performing ads.
Feature 3: Computer Vision Analytics
Our advanced Computer Vision Analytics feature takes ad performance analysis to the next level. This AI-driven tool scans your ads in real time, isolating specific image elements to predict their impact on overall performance. Unlike traditional multivariate testing, this feature provides deeper insights and helps formulate new hypotheses based on visual data.
By understanding how individual elements influence your ad’s effectiveness, you can refine your creative strategy and achieve better results in your marketing campaigns.
Rapidly test to the best-performing creative assets without torching your budget.
FEATURE 1:
Pre-Launch Optimization
Our Pre-Launch Optimization feature empowers you to make data-driven decisions before your ads go live. We leverage predictive analytics to score and rank each ad. The AI generates feedback on various design elements, providing actionable suggestions to enhance your ad’s effectiveness.
This proactive approach allows you to test and refine your ads in advance, ensuring that your marketing budget is spent on ads that are optimized for success right from the start.
FEATURE 2:
Multivariate Testing Deployment
With our Multivariate Testing Deployment feature, you can effortlessly scale and test multiple versions of your ads. Utilizing AI, this feature enables the creation and deployment of various ad elements in numerous combinations. By rapidly testing these variations, you can identify which elements perform best, allowing for continuous optimization and improvement of your ad campaigns.
This scalability ensures that you can develop a wide range of creatives, maximizing the potential for high-performing ads.
FEATURE 3:
Computer Vision Analytics
Our advanced Computer Vision Analytics feature takes ad performance analysis to the next level. This AI-driven tool scans your ads in real time, isolating specific image elements to predict their impact on overall performance. Unlike traditional multivariate testing, this feature provides deeper insights and helps formulate new hypotheses based on visual data.
By understanding how individual elements influence your ad’s effectiveness, you can refine your creative strategy and achieve better results in your marketing campaigns.
LET VENTAS AI BE YOUR FULL FUNNEL GROWTH ENGINE.
MULTIVARIATE TESTING
BCM developed 27 variations of templates, copy, and call-to-actions for Multivariate testing. Leveraging generative AI, 81 ads were efficiently produced in sizes suitable for multi-channel and multi-inventory delivery. Through rigorous testing, the optimal combinations of variables were identified, leading to the creation of high-performing and relevant ads across various channels within our media mix.
COMPUTER VISION ANALYSIS
To supercharge the performance of VBT’s customer acquisition program, BCM unleashed Ventas AI’s Computer Vision Analysis on hundreds of ads.
BCM’s Ventas AI instantly tagged the minute features of every creative and then cross-referenced them with the performance analytics associated with each ad.
This approach enabled us to identify detailed creative features that drove the performance of the most effective advertisements. Subsequent rounds of creative were tested, leveraging creative features that predicted superior performance, ensuring that our programs acquire more customers at lower costs.
To learn more about BCM’s AI Services or just chat about AI and scarf a free cup of coffee, contact us today.
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