Ventas AI

The solution to your growth problem is an award-winning combination of Expertise, Process, and Evergreen Technology.

 

Today’s AI and algorithmic-driven media environment demands a solution designed for machine-scale advertising to unlock growth. You need certified experts using the latest technology, and a process designed to extract maximum value from humans and machines. That’s how you stay on brand and scale up fast. That’s Ventas AI.

WORK WITH US
Team collaborating with AI-driven tools, representing Ventas AI’s performance marketing process

 

 

As AI tech evolves, our People and our Process are your edge.

 

Inside the Ventas AI process

Trained Media, Creative and Analytics experts work with a best-in-class,
curated AI tech stack to accelerate campaign performance at scale: 

 

Diagram showing the five-part Ventas AI process: Consumer Research, Insights for New Ads, Generative AI and Concepting, Ad Simulation and Optimization, and Ad Launch and Live Testing

The speed and sophistication of the 5-part Ventas AI process ensures that you are always maximizing the potential for high-performing ads in the most efficient way.
Take a closer look…

 

 Consumer Research
A team of trained experts uses our AI-powered Consumer Research process to uncover messaging strategies with the maximum probability of success. We repeat this periodically, as needed.

a research team analyzing consumer data, representing the Ventas AI Consumer Research process.
  • For data inputs, the research team uses long-form surveys, browsing behavioral data, 3rd party data, and more.
  • Trained experts will conduct AI modeling: statistical data analysis to identify patterns and make predictions.
  • The process will generate 15k+ predictive, immediately useable, insights about the individual customers. 

Insights for New Ads
Our professionals use the very latest AI Computer Vision Analytics tools to scan your most successful historical ads and identify key learnings to apply to new ads. We then run this process on your new ads for continuous improvements!

  • The tool tags minute features and cross-references them with the performance analytics associated with each ad.

  • Unlike traditional multivariate testing, this feature provides deeper insights for new hypotheses based on visual data.

  • This allows us to quickly capitalize on the (often hidden) creative details that are really driving performance.
Illustration of AI analyzing ad visuals to highlight features like outdoor scenes, quotes, and urgency, representing Ventas AI insights for new ads.

Generative AI & Concepting 
Certified AI specialists will take the insights gleaned from Research and Vision Analytics and apply them to the latest Generative AI tools – creating a wide variety of branded templates, art, and copy for your ads. 
Illustration of multiple AI-generated ad variations representing the Generative AI and concepting phase of the Ventas AI process.
  • Generative AI delivers exponentially more creative variation, which is the proven key to success.
  • More creative means less “targeting,” because different people value different subtleties in messaging and visual approach. 
  • We follow the rule: There is no one best ad, there are many best ads.



Curated Tech Stack supports any LLM
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 Ad Simulation & Optimization  
A team trained in AI for advanced statistical modeling will run scenario-based simulations to predict outcomes, optimize strategies, and minimize spending risk before launch.
  • Our Pre-Launch Optimization feature empowers us to make data-driven decisions before your ads go live. 
  • We leverage predictive analytics to score and rank each ad – the AI then generates feedback on various design elements. 
  • The feedback is implemented, and we see improved performance from every ad.
Illustration of an AI-generated performance score evaluating ad creatives, representing the Ventas AI ad simulation and optimization process.

Ad Launch & Live Testing 
 Because we were able to test and refine your ads in advance, we have ensured that your marketing budget is being spent on ads that have been optimized for success from the start.
Illustration of multiple ad variations being published, representing the Ventas AI ad launch and live testing phase.
  • Our Multivariate Testing Deployment feature allows you to effortlessly scale and test multiple versions of your ads
  • We identify which elements perform best. 
  • We use that intelligence to continuously improve your ad campaigns.

Ventas AI

Scale your digital media more profitably with this award-winning workflow.

 

Business growth requires channel expansion, but why is that so difficult now? It’s because Digital
marketing has entered the machine-scale age! Media platforms such as Meta and Google require volumes of diverse creative to deliver your ads through their proprietary algorithms.
And this is a problem that traditional production can’t solve.


Ventas AI trains today’s media platforms to deliver higher ROI for your campaigns in less time –
by quickly and efficiently generating a wide variety of “smarter” creative assets at scale.

 
Inside the Ventas AI Workflow: Media, Creative and Analytics experts work with a best-in-class,
curated AI tech stack to accelerate campaign performance at scale.

 

BCM Ventas AI Workflow Infographic

The speed and scalability of the Ventas AI workflow ensures you are always maximizing the
potential for high performing ads in the most efficient way. And when the cycle is complete,
we begin again...delivering more and more profitable growth.
.

 

 

 

 

The Ventas AI Workflow Cycle

LET VENTAS AI BE YOUR FULL FUNNEL GROWTH ENGINE.

SOME VENTAS AI EXAMPLES

MULTIVARIATE TESTING

BCM developed 27 variations of templates, copy, and call-to-actions for Multivariate testing. Leveraging generative AI, 81 ads were efficiently produced in sizes suitable for multi-channel and multi-inventory delivery. Through rigorous testing, the optimal combinations of variables were identified, leading to the creation of high-performing and relevant ads across various channels within our media mix.
MULTIVARIATE TESTING
Creative perfomance prediction callout on a social ad

COMPUTER VISION ANALYSIS

To supercharge the performance of VBT’s customer acquisition program, BCM unleashed Ventas AI’s Computer Vision Analysis on hundreds of ads.

BCM’s Ventas AI instantly tagged the minute features of every creative and then cross-referenced them with the performance analytics associated with each ad.

This approach enabled us to identify detailed creative features that drove the performance of the most effective advertisements. Subsequent rounds of creative were tested, leveraging creative features that predicted superior performance, ensuring that our programs acquire more customers at lower costs.

The speed and scalability of the Ventas AI workflow ensure you are always maximizing the potential for high-performing ads in the most efficient way. And when the cycle is complete, we begin again…delivering more and more profitable growth.

 

See Ventas AI in action

Learn how our workflow can help you scale more profitably.

VBT had an ambitious goal: 
Reduce CPL on social media by 25%.

See how Ventas AI reduced VBT’s CPL by an astounding 66% in just 6 months.

See Case Study
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AI Accelerates
B2B Growth

Ventas-AI is transforming multivariate testing by integrating generative AI.

See Case Study
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See Ventas in Action TBD Headline

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Make Ventas AI Your
Full-Funnel Growth Engine

Talk to a BCM Growth Strategist about Ventas AI