Data, Digital Advertising, SEO

You’ve heard of SEO, SEM, HBO, QVC – okay, scratch the last two, but you see where we’re going with this. SEO and SEM are marketing strategies that are increasing in popularity each day. There is one three-lettered marketing strategy that is seemingly left by...

Data, Digital Advertising, Digital Trends, On Our Radar, Uncategorized

What is Augmented Realty? Whereas Virtual Reality (VR) gives users a 100% digitally immersive experience, Augmented Reality (AR) is technology that superimposes a computer generated visual into a user’s real-world environment. Augmented Reality is unique in that it combines the real world with the digital world,...

Data, Digital Trends

I think it’s safe to say podcasting hit its stride in 2017. A recent study from IAB and PricewaterhouseCoopers revealed that podcast advertising revenue has grown by 85% since last year and is on track to reach more than $220 million in 2017. Depending on how familiar...