The radio is not what it once was. Dating back to 2000, when Pandora Media first emerged as Savage Beast Technologies, the radio-sphere was revolutionized with its take on personalized music streaming. Today, in the competitive climate of streaming powerhouses like Spotify and Apple Music,...
I think it’s safe to say podcasting hit its stride in 2017. A recent study from IAB and PricewaterhouseCoopers revealed that podcast advertising revenue has grown by 85% since last year and is on track to reach more than $220 million in 2017. Depending on how familiar...
“Do you want to be a millionaire?” For years, this notorious question has had many dreaming about playing and winning a gameshow. Well, wonder no more because HQ Trivia, a new breakthrough smartphone app, is giving you, yes you, the chance to win real cash...
What if someone told you there was a platform with 100 million active users in the U.S., who are so engaged that they spend 106 minutes per day on it, on average? You’d want in, naturally. That platform is Twitch. A live streaming video platform, Twitch...
A recent report from ClickZ in partnership with Catalyst, revealed that fifty-five percent of American shoppers start their purchase journey on Amazon.com, not only making Amazon a powerful retail search engine, but also proving how vital it is to be well-versed with marketing on Amazon...
In the paid search universe, data is king. To make the most of your strategy, it’s important to understand which reports and data can best be used to inform keyword development, as well as spend and bid strategies. A frequent question that is posed to...
Facebook just announced the release of its new video platform, Watch. What exactly is it and what opportunities are there for brands and advertisers? ...
With over 100 million hours of video being watched on Facebook every day, people are consuming video in various mediums across many devices, but most are moving away from snackable, short form content for a longer, more gourmet video experience. Long form videos are now...
As we mentioned last week, our team made the most of Advertising Week NY. We were hopping from venue to venue around Times Square to hear about all things advertising from the industry’s top experts. Last week, we talked all about content. This week, we’re...
In Part 2 of our SEO and Copywriting series, resident SEO expert, Ron Taylor, takes a deep dive into the SEO process, focusing on structure and strategy to optimize your organic ranking potential. ...
