Practical advice
For the seasoned,
Accountable
Marketing executive

from our BCM thought leaders.

EXPLORE THE BCM BLOG

Join Over 3,000 Marketing Executives Who Receive Monthly Digital Marketing Advice.

4 min read

AI and Digital Marketing: Will We All Be Replaced as Soon as AI Gets Emotions?

Digital marketing companies have been quick to recognize the impact of AI and machine learning. 80% of businesses and tech leaders have voted in favor of using AI, recognizing that it boosts...

Read More

2 min read

Use Audience Targeting To Inform Google Smart Bidding

Google Smart Bidding is becoming very prevalent for all accounts and campaigns. There are several target goals that can be chosen, from maximizing...

Read More

8 min read

Maximizing Your Ad Campaigns with a Google Premier Partner: An Insider’s Guide

How BCM’s Google Premier Partner Status Can Supercharge Your Ad Campaigns If you want to get the best ROI for your paid search ads, you need to know...

Read More

5 min read

Future Proof Your Marketing for Long Term ROI with SEO

Throughout the past decade, the evolution of SEO has been marked by a shift from keyword-centric strategies to a focus on user intent, content...

Read More

11 min read

Lead Scoring 101: How to Get Started Today

By Michael Clark

Read More

7 min read

Salesforce Customer Journey Builder 101: How To Build Winning Journeys

Marketing automation is now a must-have for companies that aim to reach their audience through a multichannel approach. Salesforce has simplified the...

Read More

10 min read

The Marketers Guide To First Party Data

First Party Data: The Ultimate Guide for Marketing & Advertising Your company is at risk of losing customers and sales to the competition.

Read More