Fresh Ideas,
Industry Scoop,
And Inspiration

from our BCM thought leaders.


Join Over 3,000 Marketing Executives
Who Receive Monthly Digital Marketing Advice.

EXPLORE THE BCM BLOG

Data, Digital Trends

Elizabeth Fine

I think it’s safe to say podcasting hit its stride in 2017. A recent study from IAB and PricewaterhouseCoopers revealed that podcast advertising revenue has grown by 85% since last year and is on track to reach more than $220 million in 2017. Depending on how familiar...

Media

Michael Civins

What if someone told you there was a platform with 100 million active users in the U.S., who are so engaged that they spend 106 minutes per day on it, on average? You’d want in, naturally. That platform is Twitch. A live streaming video platform, Twitch...

Media

Jennie Murawski

A recent report from ClickZ in partnership with Catalyst, revealed that fifty-five percent of American shoppers start their purchase journey on Amazon.com, not only making Amazon a powerful retail search engine, but also proving how vital it is to be well-versed with marketing on Amazon...

Media

Tara Rimetz

With over 100 million hours of video being watched on Facebook every day, people are consuming video in various mediums across many devices, but most are moving away from snackable, short form content for a longer, more gourmet video experience. Long form videos are now...

Media

Patrick Losee

As we mentioned last week, our team made the most of Advertising Week NY. We were hopping from venue to venue around Times Square to hear about all things advertising from the industry’s top experts. Last week, we talked all about content. This week, we’re...

Media

Ron Taylor

In Part 2 of our SEO and Copywriting series, resident SEO expert, Ron Taylor, takes a deep dive into the SEO process, focusing on structure and strategy to optimize your organic ranking potential. ...

Media

Alyssa Bordelon, Elizabeth Fine, Dana Friedman, Nicole Goldfarb and Kate Herman

The Beeby Clark+Meyler team was running all over Times Square during Advertising Week NY, attending dozens of sessions to hear from industry thought leaders. Now that the dust has settled, we’ve toplined the first of several roundups of our favorite, most informative sessions. Not surprisingly,...