Data, Digital Trends

I think it’s safe to say podcasting hit its stride in 2017. A recent study from IAB and PricewaterhouseCoopers revealed that podcast advertising revenue has grown by 85% since last year and is on track to reach more than $220 million in 2017. Depending on how familiar...

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What if someone told you there was a platform with 100 million active users in the U.S., who are so engaged that they spend 106 minutes per day on it, on average? You’d want in, naturally. That platform is Twitch. A live streaming video platform, Twitch...

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A recent report from ClickZ in partnership with Catalyst, revealed that fifty-five percent of American shoppers start their purchase journey on Amazon.com, not only making Amazon a powerful retail search engine, but also proving how vital it is to be well-versed with marketing on Amazon...

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With over 100 million hours of video being watched on Facebook every day, people are consuming video in various mediums across many devices, but most are moving away from snackable, short form content for a longer, more gourmet video experience. Long form videos are now...

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As we mentioned last week, our team made the most of Advertising Week NY. We were hopping from venue to venue around Times Square to hear about all things advertising from the industry’s top experts. Last week, we talked all about content. This week, we’re...

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In Part 2 of our SEO and Copywriting series, resident SEO expert, Ron Taylor, takes a deep dive into the SEO process, focusing on structure and strategy to optimize your organic ranking potential. ...