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Media

Amy McClain

April 6, 2016 Digital Advertising dtoth A big advantage of digital and social media is having the capability to target exactly who you want to reach. With such fine-tuned targeting tools at your disposal, there is no longer an excuse to blast out the same messaging to everyone;...

Creative

Michael Clark

Customer lifetime value is not an easy calculation, and many marketers are not sure what aspects of CLV they should be focusing on. In a new e-book from Direct Marketing News, Beeby Clark+Meyler Principal Michael Clark, along with nine other marketing leaders, shares his advice...

Data

Jill Miklus

Last month, Google released a new type of audience targeting that allows advertisers to upload their own CRM data: Customer Match allows advertisers to create first-party data remarketing lists by uploading email addresses to AdWords. Learn what this means for your marketing strategy....

Creative

Michael Civins

From the apple-pushing snake of Adam & Eve to Leave it to Beaver’s Eddie Haskell, the world has been blessed with a rich lineage of influencers who do just that: influence others. Whether they’re making fully fleshed out web series episodes or six-second video bursts...

Creative

Lijo Joseph

With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’ve created “On Our Radar,” a recurring column that highlights a company we’re watching, what it does, and why it should be on your radar,...