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April 6, 2016 Digital Advertising dtoth A big advantage of digital and social media is having the capability to target exactly who you want to reach. With such fine-tuned targeting tools at your disposal, there is no longer an excuse to blast out the same messaging to everyone;...
Getting consumers to download your mobile app is only step 1 of the struggle. Now comes the even harder part: How do you keep consumers using your app once they've downloaded it? We offer some app engagement tips....
Beeby Clark+Meyler Director-Performance Marketing Amy McClain has joined the lineup of MediaPost’s Search Insider Summit in Key Largo Florida, taking place May 4-7....
If you live within 100 miles of New York City and went on Facebook in the past month, chances are you heard about the Museum of Feelings, a free, temporary exhibition in Lower Manhattan that promised to “turn emotions into art.” But as anyone who...
BCM is proud to have played a role in winning a Gold Adrian Award for Marriott International for “Best Integrated Marketing Campaign For Consumers.” ...
Customer lifetime value is not an easy calculation, and many marketers are not sure what aspects of CLV they should be focusing on. In a new e-book from Direct Marketing News, Beeby Clark+Meyler Principal Michael Clark, along with nine other marketing leaders, shares his advice...
Beeby Clark+Meyler (BCM) has announced the winners of its first-annual Beeby Clark+Meyler Digital Marketing Challenge, presented in partnership with Baruch College’s Zicklin School of Business....
Last month, Google released a new type of audience targeting that allows advertisers to upload their own CRM data: Customer Match allows advertisers to create first-party data remarketing lists by uploading email addresses to AdWords. Learn what this means for your marketing strategy....
Beeby Clark+Meyler is proud to announce that Group Account Director Mariana Rodriguez has been named to Cynopsis Media's 2016 list of Top Women in Digital....
From the apple-pushing snake of Adam & Eve to Leave it to Beaver’s Eddie Haskell, the world has been blessed with a rich lineage of influencers who do just that: influence others. Whether they’re making fully fleshed out web series episodes or six-second video bursts...
Beeby Clark+Meyler's Lijo Joseph is returning to the IAB Programmatic Marketplace on March 7 to discuss programmatic's role in driving app downloads....
With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’ve created “On Our Radar,” a recurring column that highlights a company we’re watching, what it does, and why it should be on your radar,...