Fresh Ideas,
Industry Scoop,
And Inspiration

from our BCM thought leaders.

Join Over 3,000 Marketing Executives
Who Receive Monthly Digital Marketing Advice.



Amy McClain

April 6, 2016 Digital Advertising dtoth A big advantage of digital and social media is having the capability to target exactly who you want to reach. With such fine-tuned targeting tools at your disposal, there is no longer an excuse to blast out the same messaging to everyone;...


Michael Clark

Customer lifetime value is not an easy calculation, and many marketers are not sure what aspects of CLV they should be focusing on. In a new e-book from Direct Marketing News, Beeby Clark+Meyler Principal Michael Clark, along with nine other marketing leaders, shares his advice...


Jill Miklus

Last month, Google released a new type of audience targeting that allows advertisers to upload their own CRM data: Customer Match allows advertisers to create first-party data remarketing lists by uploading email addresses to AdWords. Learn what this means for your marketing strategy....


Michael Civins

From the apple-pushing snake of Adam & Eve to Leave it to Beaver’s Eddie Haskell, the world has been blessed with a rich lineage of influencers who do just that: influence others. Whether they’re making fully fleshed out web series episodes or six-second video bursts...


Lijo Joseph

With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’ve created “On Our Radar,” a recurring column that highlights a company we’re watching, what it does, and why it should be on your radar,...