Insurance Brand Case Study: Targeted Social Campaign Converts New Customers
Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional...
Amazon Search Optimization
You’ve heard of SEO, SEM, HBO, QVC – okay, scratch the last two, but you see where we’re going with this. SEO and SEM are marketing strategies that...
YouTube SEO: The Marketing Strategy That Can No Longer Be Ignored
Working in SEO, it’s more than just on-page content, it’s about finding various mediums to grow a brand organically. A new trend is starting to...
Time to Get on the AR Bandwagon: How Augmented Reality is changing the Advertising Landscape
What is Augmented Realty? Whereas Virtual Reality (VR) gives users a 100% digitally immersive experience, Augmented Reality (AR) is technology that...
Snapchat’s Latest AR Ad Format for Brands – Sponsored 3D World Lenses
The millennial audience is an elusive one, forcing marketers to look for new, innovative ways to engage them. One thing we know for sure about...
HQ Trivia: Where Mobile, Digital and TV Collide, and Why Marketers Should Be Watching
“Do you want to be a millionaire?” For years, this notorious question has had many dreaming about playing and winning a game show. Well, wonder no...
A Starter’s Guide to Marketing on Amazon
A recent report from ClickZ in partnership with Catalyst, revealed that fifty-five percent of American shoppers start their purchase journey on...
How Purchase-Based Consumer Data is Helping Brands
This article originally appeared on Forbes.com.
The SEO Process: Structure and Strategy
Last week we talked about the value of having SEO and Copywriters work together to craft SEO optimized copy, this week we’ll dive deeper into the SEO...