Insurance Brand Case Study: Targeted Social Campaign Converts New Customers

Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional researching methods. Noting this important shift, we helped Aon Corporation transition their marketing strategy online, keeping them at the forefront of the insurance industry.

Researching top language used by healthcare professionals on search engines, we crossed-referenced behavior, interest data, and demographics to identify opportunities on social media sites. We then created highly-targeted paid ads, customizing the messaging based on each professional’s concerns. Testing and optimizing multiple variations of the ads pushed the efforts even further, distilling the top performers to ensure the most personalized messaging possible was being delivered.

The smarts behind our variety-lead strategy drove a 97% increase in reach, a 44% increase in conversions, and a 10% decrease in cost per acquisition.