Emerging from the ether of various backgrounds, Tom Beeby, Michael Clark, and Stuart Meyler found themselves face-to-face at the same digital advertising agency over 20 years ago. That agency was Modem Media. Over the course of the next decade we shared there together, Modem went on to become the third largest digital agency in the world, with just under 2000 employees.
We worked side by side on some of the digital industry’s largest accounts at the time, each rising to the top of our respective disciplines in Creative, Account/Strategy, and Media services. After a series of mergers and acquisitions had taken place at Modem, we felt that the time had come for a more integrated, agile, and strategic agency approach.
We bet our future on 3 things:
- Marketers would continue to receive biased and outdated advice tied to agency business models when it should be tied to the evolving business needs of their brands.
- There would be a distinct advantage for brands that leveraged an agency that combined creative, media, and data intelligence in one place.
- The new media environment would evolve ad infinitum, and the winners would be those whose ongoing philosophy was adaptation.
Turned out it was a pretty good bet. And it still is.