Emerging from backgrounds in Promotion, Catalogue and Database Marketing, and New Product Development, Tom Beeby, Michael Clark, and Stuart Meyler found themselves face-to-face at the same digital advertising agency over 20 years ago. That agency was Modem Media. Over the course of the next decade we shared there together, Modem Media became a pioneer in digital media and the third largest digital agency in the world, with just under 2000 employees.
We worked side-by-side on some of the digital industry’s largest accounts at the time, each rising to the top of our respective disciplines in Creative, Account/Strategy, and Media services. After a series of mergers and acquisitions had taken place at Modem Media, we felt that the time had come for a more integrated, agile, and strategic agency approach.
We bet our future on 3 things:
- Marketers would continue to receive biased and outdated advice tied to agency business models when it should be tied to the evolving business needs of their brands.
- There would be a distinct advantage for brands that leveraged an agency that combined data intelligence, media, and creative in one place.
- The new media environment would evolve ad infinitum, and the winners would be those whose ongoing philosophy was adaptation.
Turned out it was a pretty good bet. And it still is.