Practical advice
For the seasoned,
Accountable
Marketing executive

11 min read

A Guide to Google’s Broad Match Type Change – What You Need to Know Now – And In The Future

5 Actions to Take Now To Turn Google’s Broad Match Modifier Change To Your Advantage Google’s recent announcement As you may have heard by now,...

Could AI Improve the Quality of Creative?

Many creatives view AI as mysterious machines that will ultimately replace them when in reality, it can be their best ally. AI not only helps lighten...

3 min read

How “Creative A.I.” Will Improve the Quality of Advertising

By Tom Beeby

Proprietary Agency Technology Will Tie You Down

1 min read

Why Should Clients Own Their Own Data?

5 min read

The Accountable Marketer’s Guide to Year 2020 Advertising Measurement Preparation

3 min read

Getting the Most Out of Your Paid and Organic Search Data reports

3 min read

Content Marketing ROI and how to measure it

3 min read

Is Facebook’s In-Stream Video Ad Format Right for You?

3 min read

What Does Google’s Meta Description length Update Mean for Your Webpages?

2 min read

What Is The Future Of Media Planning?

2 min read

How Twitch Influencer Marketing Can Power Up Brands