Proprietary Agency Technology Will Tie You Down

Dan Potts : Published Updated

Digital Trends
Proprietary Agency Technology Will Tie You Down

For many years, agency proprietary marketing technology seemed like the obvious, appealing choice for clients. But as optimization and consolidation become the new reality, it’s important to recognize the power of a more standardized, test-driven approach to tech. In this video, Stuart Meyler dives into the common misconceptions and risks of proprietary technology, and the power of smart partnerships, research, and testing. Less creating technology, more connecting technology.
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