Creative

Customer lifetime value is not an easy calculation, and many marketers are not sure what aspects of CLV they should be focusing on. In a new e-book from Direct Marketing News, Beeby Clark+Meyler Principal Michael Clark, along with nine other marketing leaders, shares his advice...

Creative

From the apple-pushing snake of Adam & Eve to Leave it to Beaver’s Eddie Haskell, the world has been blessed with a rich lineage of influencers who do just that: influence others. Whether they’re making fully fleshed out web series episodes or six-second video bursts...

Creative

With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’ve created “On Our Radar,” a recurring column that highlights a company we’re watching, what it does, and why it should be on your radar,...

Creative

Many folks may be perfectly happy just using the mobile messaging apps that came pre-loaded on their devices, but the number of people heading to the app store to explore other options is multiplying as quickly as the number of messaging apps themselves. Mike Civins...

News

You’ve seen the work, now get to know the faces behind it. In today’s Get to Know a BCM’er, meet UX designer Kailin MacIntyre, who can be found trolling the internet for cute animal photos when she's not playing with her own fur babies, bunny...