Data, SEO, Video

YouTube SEO: The Marketing Strategy That Can No Longer Be Ignored

Working in SEO, it’s more than just on-page content, it’s about finding various mediums to grow a brand organically. A new trend is starting to create serious movement in the advertising and marketing sector – YouTube SEO. With so few mediums to grow a brand via SEO, there is still plenty of room at the table for this media giant to catapult a brand.

From Search Engine Land, “Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can help you sell more products or services. In fact, a study done by Cisco last year predicted that by 2020, video will account for over 80 percent of all consumer internet traffic.”

Google’s ranking algorithms implore webmasters to have diverse and engaging content on each of their webpages. For some brands, they took this as a suggestion and not as a demand, but with the ability to now track YouTube search trends through Google, it has never been more vital for a brand to diversify their on-page copy as well as their media.

Understanding YouTube SEO

YouTube SEO is structured the same as regular on-page SEO. Relevant and properly implemented SEO metadata; file name, page title, video descriptions, video tags, etc. all need to be optimized by following SEO best practices. By doing so, this can increase your brand’s chances of being indexed higher in search rankings.

As with on-page content, a full scope of the competitive landscape as well as keyword research is paramount to brand success on YouTube. The keyword strategy with YouTube should be long-tail specific as you will have a better chance of reaching top-of-funnel searchers.

While long-tail keyword strategies for webpages are sparingly used, this strategy for YouTube gives brands a major opportunity to increase search engine visibility.

YouTube SEO

Should You Invest in YouTube SEO?

Short answer. Yes. Long answer. Yes.

Here are some data points from Brightcove to think about when considering whether to market via YouTube SEO…

  • Almost half (46 percent) of viewers say they’ve actually made a purchase as a result of watching a branded video on social media, and a third (32 percent) say they’ve considered making a purchase as a result of watching a video.
  • 81 percent of consumers say they currently interact with brands on social media, and 43 percent say they’ve done so through watching branded social videos.
  • When asked for their favorite type of branded content on social networks, video was the most popular answer

To further push the agenda of not only taking advantage of the YouTube platform, but deploying a full marketing effort through YouTube SEO, it is important to note that YouTube is the second most popular social media platform. The audience is already built in, now deliver to them content that will keep them coming back!

Your current SEO Agency should be well-versed in all aspects of your brand to perform YouTube SEO Services for you; e.g. brand services, brand products, etc. If this is not the case, reach out to BCM today!

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Patrick Losee

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