Don't Forget the Basics The world of digital media continues to evolve before our eyes and often we, as an industry, tend to focus our attention on the latest shiny new objects as the main source of innovation within the industry. This can lead to following...
Preparing for the Post Media-Planning Age with Audience Planning. We are beginning to see greater separation between advertising winners and losers. The winners know what to pay for audience attention, the losers are content with guessing. Or, worse, they just stick with the methods or plans...
Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional researching methods. Noting this important shift, we helped Aon Corporation transition their marketing strategy online, keeping them at the forefront of the insurance industry. Researching top...
The benefits of AI technology seem limitless. Specific to Social Media, we’ve seen tremendous growth across the board and are continuing to witness breakthrough applications. Through machine learning, AI is able to “humanize” products and services, fine-tuning the delivery to be as relevant as possible...
You’ve heard of SEO, SEM, HBO, QVC – okay, scratch the last two, but you see where we’re going with this. SEO and SEM are marketing strategies that are increasing in popularity each day. There is one three-lettered marketing strategy that is seemingly left by...
If you’ve handled a smartphone, you’ve probably used a messaging app like iMessage, Facebook Messenger, Google Hangouts, WhatsApp, WeChat, or ChapStick (the last one is actually a lip balm but note the effectiveness of camelCasing stuff!). From humble beginnings as a tech-savvy solution to skirt...
How long should your Meta Description be? A question that haunts SEO’s far and wide. With Meta Descriptions having zero effect on search ranking, we SEO-ers spend a significant amount of time formatting and crafting the perfect Meta Description. So, what’s the end game? While...
Working in SEO, it’s more than just on-page content, it’s about finding various mediums to grow a brand organically. A new trend is starting to create serious movement in the advertising and marketing sector – YouTube SEO. With so few mediums to grow a brand...
What is Augmented Realty? Whereas Virtual Reality (VR) gives users a 100% digitally immersive experience, Augmented Reality (AR) is technology that superimposes a computer generated visual into a user’s real-world environment. Augmented Reality is unique in that it combines the real world with the digital world,...
The millennial audience is an elusive one, forcing marketers to look for new, innovative ways to engage them. One thing we know for sure about millennials? They are obsessed with Snapchat. In fact, according to Snapchat’s stats, 67% of Snapchat’s 178 million daily active users...