Data, Digital Trends

Michael Clark

document.querySelector('.post_image.bcm-blog-featured-img > img').setAttribute('srcset','/wp-content/uploads/2019/03/DMP_opening_image.png'); By Michael Clark Just before the end of 2018, Salesforce released its annual State of Marketing report (fifth edition). I like this bit of research, because it is relatively easy to mentally benchmark your own organization across a number of important trends occupying the...

Data, Digital Advertising, Digital Trends, On Our Radar, Uncategorized

Max Cammarota

What is Augmented Realty? Whereas Virtual Reality (VR) gives users a 100% digitally immersive experience, Augmented Reality (AR) is technology that superimposes a computer generated visual into a user’s real-world environment. Augmented Reality is unique in that it combines the real world with the digital world,...

Data, Digital Trends

Elizabeth Fine

I think it’s safe to say podcasting hit its stride in 2017. A recent study from IAB and PricewaterhouseCoopers revealed that podcast advertising revenue has grown by 85% since last year and is on track to reach more than $220 million in 2017. Depending on how familiar...