Don't Forget the Basics The world of digital media continues to evolve before our eyes and often we, as an industry, tend to focus our attention on the latest shiny new objects as the main source of innovation within the industry. This can lead to following...
Preparing for the Post Media-Planning Age with Audience Planning. We are beginning to see greater separation between advertising winners and losers. The winners know what to pay for audience attention, the losers are content with guessing. Or, worse, they just stick with the methods or plans...
The benefits of AI technology seem limitless. Specific to Social Media, we’ve seen tremendous growth across the board and are continuing to witness breakthrough applications. Through machine learning, AI is able to “humanize” products and services, fine-tuning the delivery to be as relevant as possible...
What is Augmented Realty? Whereas Virtual Reality (VR) gives users a 100% digitally immersive experience, Augmented Reality (AR) is technology that superimposes a computer generated visual into a user’s real-world environment. Augmented Reality is unique in that it combines the real world with the digital world,...
The radio is not what it once was. Dating back to 2000, when Pandora Media first emerged as Savage Beast Technologies, the radio-sphere was revolutionized with its take on personalized music streaming. Today, in the competitive climate of streaming powerhouses like Spotify and Apple Music,...
I think it’s safe to say podcasting hit its stride in 2017. A recent study from IAB and PricewaterhouseCoopers revealed that podcast advertising revenue has grown by 85% since last year and is on track to reach more than $220 million in 2017. Depending on how familiar...