Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional researching methods. Noting this important shift, we helped Aon Corporation transition their marketing strategy online, keeping them at the forefront of the insurance industry. Researching top...
“Do you want to be a millionaire?” For years, this notorious question has had many dreaming about playing and winning a gameshow. Well, wonder no more because HQ Trivia, a new breakthrough smartphone app, is giving you, yes you, the chance to win real cash...
What if someone told you there was a platform with 100 million active users in the U.S., who are so engaged that they spend 106 minutes per day on it, on average? You’d want in, naturally. That platform is Twitch. A live streaming video platform, Twitch...
A recent report from ClickZ in partnership with Catalyst, revealed that fifty-five percent of American shoppers start their purchase journey on Amazon.com, not only making Amazon a powerful retail search engine, but also proving how vital it is to be well-versed with marketing on Amazon...
In the paid search universe, data is king. To make the most of your strategy, it’s important to understand which reports and data can best be used to inform keyword development, as well as spend and bid strategies. A frequent question that is posed to...
Facebook just announced the release of its new video platform, Watch. What exactly is it and what opportunities are there for brands and advertisers? ...
With over 100 million hours of video being watched on Facebook every day, people are consuming video in various mediums across many devices, but most are moving away from snackable, short form content for a longer, more gourmet video experience. Long form videos are now...
As we mentioned last week, our team made the most of Advertising Week NY. We were hopping from venue to venue around Times Square to hear about all things advertising from the industry’s top experts. Last week, we talked all about content. This week, we’re...
In Part 2 of our SEO and Copywriting series, resident SEO expert, Ron Taylor, takes a deep dive into the SEO process, focusing on structure and strategy to optimize your organic ranking potential. ...
The Beeby Clark+Meyler team was running all over Times Square during Advertising Week NY, attending dozens of sessions to hear from industry thought leaders. Now that the dust has settled, we’ve toplined the first of several roundups of our favorite, most informative sessions. Not surprisingly,...