Insurance Brand Case Study: Targeted Social Campaign Converts New Customers
Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional...
2 min read
Amazon Search Optimization
You’ve heard of SEO, SEM, HBO, QVC – okay, scratch the last two, but you see where we’re going with this. SEO and SEM are marketing strategies that...
2 min read
YouTube SEO: The Marketing Strategy That Can No Longer Be Ignored
Working in SEO, it’s more than just on-page content, it’s about finding various mediums to grow a brand organically. A new trend is starting to...
4 min read
Time to Get on the AR Bandwagon: How Augmented Reality is changing the Advertising Landscape
What is Augmented Realty? Whereas Virtual Reality (VR) gives users a 100% digitally immersive experience, Augmented Reality (AR) is technology that...
3 min read
Snapchat’s Latest AR Ad Format for Brands – Sponsored 3D World Lenses
The millennial audience is an elusive one, forcing marketers to look for new, innovative ways to engage them. One thing we know for sure about...
2 min read
HQ Trivia: Where Mobile, Digital and TV Collide, and Why Marketers Should Be Watching
“Do you want to be a millionaire?” For years, this notorious question has had many dreaming about playing and winning a game show. Well, wonder no...
3 min read
A Starter’s Guide to Marketing on Amazon
A recent report from ClickZ in partnership with Catalyst, revealed that fifty-five percent of American shoppers start their purchase journey on...
3 min read
How Purchase-Based Consumer Data is Helping Brands
This article originally appeared on Forbes.com.
3 min read
The SEO Process: Structure and Strategy
Last week we talked about the value of having SEO and Copywriters work together to craft SEO optimized copy, this week we’ll dive deeper into the SEO...