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Insurance Brand Case Study: Targeted Social Campaign Converts New Customers
Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional...
2 min read
Amazon Search Optimization
You’ve heard of SEO, SEM, HBO, QVC – okay, scratch the last two, but you see where we’re going with this. SEO and SEM are marketing strategies that...
2 min read
YouTube SEO: The Marketing Strategy That Can No Longer Be Ignored
Working in SEO, it’s more than just on-page content, it’s about finding various mediums to grow a brand organically. A new trend is starting to...
4 min read
Time to Get on the AR Bandwagon: How Augmented Reality is changing the Advertising Landscape
What is Augmented Realty? Whereas Virtual Reality (VR) gives users a 100% digitally immersive experience, Augmented Reality (AR) is technology that...
3 min read
Snapchat’s Latest AR Ad Format for Brands – Sponsored 3D World Lenses
The millennial audience is an elusive one, forcing marketers to look for new, innovative ways to engage them. One thing we know for sure about...
2 min read
HQ Trivia: Where Mobile, Digital and TV Collide, and Why Marketers Should Be Watching
“Do you want to be a millionaire?” For years, this notorious question has had many dreaming about playing and winning a game show. Well, wonder no...
3 min read
A Starter’s Guide to Marketing on Amazon
A recent report from ClickZ in partnership with Catalyst, revealed that fifty-five percent of American shoppers start their purchase journey on...
3 min read
How Purchase-Based Consumer Data is Helping Brands
This article originally appeared on Forbes.com.
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The SEO Process: Structure and Strategy
Last week we talked about the value of having SEO and Copywriters work together to craft SEO optimized copy, this week we’ll dive deeper into the SEO...
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AdWeek Recap Round 2: All About Millennials
As we mentioned last week, our team made the most of Advertising Week NY. We were hopping from venue to venue around Times Square to hear about all...