3 min read
The Rise of Messaging Apps and Why Brands Should Care
If you’ve handled a smartphone, you’ve probably used a messaging app like iMessage, Facebook Messenger, Google Hangouts, WhatsApp, WeChat, or...
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Insurance Brand Case Study: Targeted Social Campaign Converts New Customers
Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional...
2 min read
Amazon Search Optimization
You’ve heard of SEO, SEM, HBO, QVC – okay, scratch the last two, but you see where we’re going with this. SEO and SEM are marketing strategies that...
2 min read
YouTube SEO: The Marketing Strategy That Can No Longer Be Ignored
Working in SEO, it’s more than just on-page content, it’s about finding various mediums to grow a brand organically. A new trend is starting to...
4 min read
Time to Get on the AR Bandwagon: How Augmented Reality is changing the Advertising Landscape
What is Augmented Realty? Whereas Virtual Reality (VR) gives users a 100% digitally immersive experience, Augmented Reality (AR) is technology that...
3 min read
Snapchat’s Latest AR Ad Format for Brands – Sponsored 3D World Lenses
The millennial audience is an elusive one, forcing marketers to look for new, innovative ways to engage them. One thing we know for sure about...