This article originally appeared in Chief Marketer and was written by BCM senior account director Al Cadena, who recently led an influencer effort for Schick Intuition starring Brittani Louise...
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You’ve seen the work, now get to know the faces behind it. Today, meet James Mullany, senior analyst-performance media and...
Pinterest and Instagram are growing platforms that are maturing both in terms of their user bases and their advertising, but how...
At MediaPost’s Mobile Insider Summit on August 19, Beeby Clark+Meyler Principal Stuart Meyler will moderate a panel called...
You’ve seen the work, now see the faces behind it. Today, meet Account Executive Kristen Hinton and learn what “app” she’d miss...
In the world of mobile shopping, shorter consumer attention spans with constant but intermittent small screen viewing create a...
A shorter version of this article ran in Advertising Age.
You’ve seen the work, now see the faces behind it. Today’s “Get to Know a BCM’er,” is our special World Cup edition, featuring...
Could data be the new creative? That’s what RTB Insider Summit “Creative” panel moderator Tom Beeby, executive creative officer...
Unique, singular, and imaginative are not words most marketers associate with social-media based contests.
You’ve seen the work, now see the faces behind it. In today’s “Get to Know a BCM’er,” meet Senior Art Director James Ferraro and...
