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BCM’s Michael Clark on Why It’s Not the Screen That Matters

The NewFronts are the digital world’s answer to the TV upfronts, but in 2014, should there even be a distinction between the way we treat digital and “regular” television programming? According to...

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Facebook: Put Your Money Where Your Mouse Is

Brands on Facebook have seen a declining number of posts reaching their network without paid influence. In the early days of...

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BCM Wins IAC Award for Outstanding Social Media Campaign

Beeby Clark+Meyler’s Playtex Baby Social Voice entry won the Outstanding Social Media campaign award in the 2014 Internet...

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Tools of the Trade: How to Use Pinterest to Drive Social Activity and Ecommerce Sales

Pinterest is an image-focused site used to create and share collections (called “boards”) of visual bookmarks (called “Pins”)....

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Google Plus Vs. Facebook—Why It’s Not the Rivalry You Think It Is

Will Google+ overtake Facebook? Is Google+ the Facebook killer? Tech bloggers and social media analysts love to ask these types...

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How Facebook Could Change the World of Advertising

Facebook has come a long way since it’s first ad placements: banner ads called Facebook Flyers that allowed advertisers to target...

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BCM Chosen as a Finalist in the Digiday Retail Awards

Beeby Clark+Meyler has been chosen as a finalist in the Digiday Retail Awards for their Music & Arts entry. BCM is one of three...

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Digital Trends | Device Agnosticism

As we close in on the end of 2013, there is a lot of talk about the growth of mobile, tablets, and connected devices. Internet...

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Marketing Videos on Facebook – Native Facebook Videos vs. YouTube Links

Video content is expensive to create, and the media and distribution behind it can often mean the success or failure of a...

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The Mobile Takeover & The Confusion of the Conversion

Where consumers go, advertisers will follow. It’s very apparent to see where consumers are today as mobile consumption is rapidly...

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BCM Wins Mobile Web Award

Beeby Clark+Meyler has won the Best Game Site Mobile Website Mobile Web Award for its Playtex Baby Pool effort. Winners were...

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Facebook is Not Failing Marketers. Agencies Are.

A Forrester Research analyst recently penned an open letter to Mark Zuckerberg, in which he claimed that Facebook is failing...

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Tracking Users in the Post PC Digital Era

The End of ROI? The death of third-party cookies is underway. Changes in technology, legislation, and growing consumer awareness...

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