BCM’s Michael Clark on Why It’s Not the Screen That Matters

Ken Schaefer : May 6, 2014

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BCM’s Michael Clark on Why It’s Not the Screen That Matters

The NewFronts are the digital world’s answer to the TV upfronts, but in 2014, should there even be a distinction between the way we treat digital and “regular” television programming? According to Beeby Clark+Meyler principal Michael Clark, we should “Forget TV … it’s a device, it’s hardware.” What’s important, Clark told TheVerge.com, is, “What are [these companies] doing to draw viewers in?”

To read the full story, visit The Verge online.
BCM ‘Sharpens Mobile-Optimized Interactive Video’ for Schick Xtreme3

BCM ‘Sharpens Mobile-Optimized Interactive Video’ for Schick Xtreme3

Ken Schaefer : Apr 17, 2015

Beeby Clark+Meyler has launched a mobile-optimized interactive video for Schick Xtreme3 razors to introduce consumers to the world of Comfortopia....

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Michael Clark Shares Tips on Customer Lifetime Value

Michael Clark Shares Tips on Customer Lifetime Value

Ken Schaefer : Nov 24, 2015

Customer lifetime value is not an easy calculation, and many marketers are unsure of what aspects of CLV they should be focusing on. In a new e-book...

Brand Expression Creative
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Schick Creates Comfortopia on the Onion

Schick Creates Comfortopia on the Onion

Ken Schaefer : Apr 27, 2015

“Schick has launched a campaign that leverages its relationship with The Onion for the personal care brand’s Xtreme3 razors,” writes Karl Greenberg...

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