BCM’s Michael Clark on Why It’s Not the Screen That Matters

Ken Schaefer : Published Updated

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BCM’s Michael Clark on Why It’s Not the Screen That Matters

The NewFronts are the digital world’s answer to the TV upfronts, but in 2014, should there even be a distinction between the way we treat digital and “regular” television programming? According to Beeby Clark+Meyler principal Michael Clark, we should “Forget TV … it’s a device, it’s hardware.” What’s important, Clark told TheVerge.com, is, “What are [these companies] doing to draw viewers in?”

To read the full story, visit The Verge online.
Michael Clark Shares Tips on Customer Lifetime Value

Michael Clark Shares Tips on Customer Lifetime Value

Ken Schaefer : Nov 24, 2015

In a new e-book, Beeby Clark+Meyler Principal Michael Clark shares his advice for deciding what elements of customer lifetime value are most...

Brand Expression Creative
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BCM’s Marriott Mobile App Campaign Wins the IAC Award for Best Hotel and Lodging Integrated Ad Campaign

BCM’s Marriott Mobile App Campaign Wins the IAC Award for Best Hotel and Lodging Integrated Ad Campaign

Ken Schaefer : Apr 9, 2012

Beeby Clark+Meyler has received the IAC Award for Best Hotel and Lodging Integrated ad campaign for its work on the Marriott Mobile App launch...

News Awards
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BCM Boosts Awareness for Marriott With Gmail Ads

BCM Boosts Awareness for Marriott With Gmail Ads

Ken Schaefer : Sep 2, 2015

Learn how Beeby Clark+Meyler has helped raise awareness for Marriott International's Renaissance Hotels with Gmail Ads, now available directly in...

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