How Do You Make Display Advertising More Effective?

Ken Schaefer : Published Updated

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How Do You Make Display Advertising More Effective?

How do you make display advertising more effective? Writing for HyperEmpowered.com, Marc Schiller answers: “Turn it into a utility. I was impressed today by a display ad that I came across on Yahoo! News for GE. Rather than show us a nice pretty image and clever tagline, the ad promotes a live web event with GE’s CEO Jeff Immelt. What I liked most about the ad is that when you click on it, it expands to open up a window where you can input your question for Immelt directly from the banner. The fact that the event is today, makes the ad all the more effective.”
GE Uses Live Video in Banner Ads to Reach Investors

GE Uses Live Video in Banner Ads to Reach Investors

Ken Schaefer : Mar 24, 2008

GE pioneered a new online ad format when it used live streaming video within banner ads to deliver a webcast of its CEO presenting its annual report.

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BCM Boosts Awareness for Marriott With Gmail Ads

BCM Boosts Awareness for Marriott With Gmail Ads

Ken Schaefer : Sep 2, 2015

Learn how Beeby Clark+Meyler has helped raise awareness for Marriott International's Renaissance Hotels with Gmail Ads, now available directly in...

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Beeby Clark + Meyler Wins Prestigious AI Impact Award for Excellence in Consumer Targeting and Personalization

Beeby Clark + Meyler Wins Prestigious AI Impact Award for Excellence in Consumer Targeting and Personalization

Ken Schaefer : Jul 16, 2025

BCM wins the 2025 Newsweek AI Impact Award for Consumer Targeting & Personalization, powered by our Ventas AI platform’s hyper-targeted campaigns.

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