How Do You Make Display Advertising More Effective?

Ken Schaefer : Mar 13, 2008

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How Do You Make Display Advertising More Effective?

How do you make display advertising more effective? Writing for HyperEmpowered.com, Marc Schiller answers: “Turn it into a utility. I was impressed today by a display ad that I came across on Yahoo! News for GE. Rather than show us a nice pretty image and clever tagline, the ad promotes a live web event with GE’s CEO Jeff Immelt. What I liked most about the ad is that when you click on it, it expands to open up a window where you can input your question for Immelt directly from the banner. The fact that the event is today, makes the ad all the more effective.”
GE Uses Live Video in Banner Ads to Reach Investors

GE Uses Live Video in Banner Ads to Reach Investors

Ken Schaefer : Mar 24, 2008

“GE pioneered the use of a new online ad format on March 13, when it used live streaming video within banner ads to deliver a webcast of GE...

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Stuart Meyler Joins Mobile Media Summit during Advertising Week

Stuart Meyler Joins Mobile Media Summit during Advertising Week

Ken Schaefer : Aug 28, 2014

Beeby Clark+Meyler Principal Stuart Meyler will take the stage at Mobile Media Summit during Advertising Week on September 29 to talk about mobile...

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BCM Boosts Awareness for Marriott With Gmail Ads

BCM Boosts Awareness for Marriott With Gmail Ads

Ken Schaefer : Sep 2, 2015

Google yesterday announced on its Adwords blog that native Gmail ads will now be available for all advertisers directly in AdWords. The company has...

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