2 min read
The Impact of Digital on Traditional Media
Today we’re looking at three recent industry developments that indicate that the time is now for advertising in digital media.
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3 min read
Is Gmail’s Tabbed Inbox Lowering Open Rates?
Google has introduced a new feature for Gmail that automatically sorts email into different tabs. This new sorting method is part of a continuing...
Do You Know How to Advertise Online… Legally? [1-Question Quiz]
The Federal Trade Commission has been cracking down on digital advertising, particularly on disclosures, testimonials, and endorsements. In March...
1 min read
Two BCM Clients Listed as Leaders in Social Media
The Independent Community Bankers of America has assembled a list of the Top 50 Community Bank Leaders in Social Media, and Beeby Clark+Meyler...
2 min read
Location Based Services and Mobile Marketing
Location might be the most important and differentiating aspect of mobile. When you think about it, it is what really differentiates mobile from...
2 min read
The 10 Worst Things About Native Advertising
Before you read any further, know that you’ve been duped. There is no top ten list in this article. The “X things about Y” format is a popular choice...
1 min read
Secrets from the AllFacebook Marketing Conference
This past week, Media Bistro held their annual AllFacebook Marketing Conference in San Francisco. The event focused on Facebook and social media...
1 min read
Getting Started with Instagram for Your Brand
It was just a matter of time before Instagram, the largest photo app, became more brand-friendly. Instagram was purchased last year by Facebook, and...
2 min read
Global Opportunities with Facebook Still Remain Untapped
Don’t believe the hype that people aren’t using Facebook anymore.
3 min read
Digital Trends | Crowdsourcing
Crowdsourcing is an emerging trend that is now starting to impact the traditional system of television and movie production with the increased...
BCM Wins Two More IAC Awards
Beeby Clark+Meyler has received two IAC Awards for work done with clients Music & Arts and Umpqua Bank. A successful Music & Arts retargeting...
1 min read
Best Practices for Mobile Phone Coupon Campaigns
Mobile coupons are a great way to incent consumers and can provide direct means of tracking marketing efforts and measuring ROI. Here are five tips...
3 min read
Is Mobile Killing High ROI Digital Tactics?
Two of the most important aspects of digital marketing are email and search. The return on investment for these two tactics are above and beyond all...