A Marketing Guide to Podcast Advertising effectiveness
Check out these 5 tips on our Podcast Advertising Best Practices and effectiveness Guide before you rush to invest your dollars in podcast...
The Federal Trade Commission has been cracking down on digital advertising, particularly on disclosures, testimonials, and endorsements. In March 2013, the FTC released a revised version of their Online Advertising Disclosure Guidelines. Despite this release, we’ve noticed many online advertisers still disclosing improperly (or in some cases, not at all).
We’ve assembled a one-question quiz to see if you can determine which tweet is FTC compliant. These hypothetical examples feature a mommy blogger tweeting about a product that she is paid to promote:
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Check out these 5 tips on our Podcast Advertising Best Practices and effectiveness Guide before you rush to invest your dollars in podcast...
Now that it's pay-for-play only, should your brand be shying away from Facebook advertising? Absolutely not. Here's what marketers should be doing to...
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