Do You Know How to Advertise Online… Legally? [1-Question Quiz]
The Federal Trade Commission has been cracking down on digital advertising, particularly on disclosures, testimonials, and endorsements. In March 2013, the FTC released a revised version of their Online Advertising Disclosure Guidelines. Despite this release, we’ve noticed many online advertisers still disclosing improperly (or in some cases, not at all).
We’ve assembled a one-question quiz to see if you can determine which tweet is FTC compliant. These hypothetical examples feature a mommy blogger tweeting about a product that she is paid to promote:
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