Creative Ideation

QR Code Marketing Examples

Volume 1… in case you missed it. We are continuing our quest to bring you more QR code examples, the good, the bad and the ugly. For this week we have QR code examples from instore packaging as well as a QR code in an outdoor setting on a promotional bus in NYC.

QR Code on Top of product packaging for a Samsung Plasma TV @ Costco

QR Code Relevancy:
4/5

Plasma TV shoppers tend to be a more tech savvy consumer and more likely to scan QR code, so QR codes are appropriate in this case.

Incentive to Scan:
3/5

No call to action and no directions for scanning but given that it is on the front face of the packaging of an electronic item tech savvy consumers might scan it unless it is mistaken for a store tracking code.

Content:
5/5

Scanning the QR code on the packaging took the user to a highly mobile optimized site with content that is relevant to the specific model of the TV , ability like the product on Facebookwith the mobile optimized navigation with links to product features, image gallery, product specifications etc. The overall experience was quite

Total:
12/15

Tips for improving: Include a call to action to entice all user with a smart phone and not just the tech savvy crowd.

QR Code on Top of product packaging for a Samsung Tablet @ Costco.

QR Code Relevancy:
5/5

Tablet shoppers tend to be a more teach savvy and more likely to scan QR code, so QR codes are appropriate in this case.

Incentive to Scan:
3/5

No call to action and no directions for scanning but given that it is on the front face of the packaging of an electronic item tech savvy consumers might scan it unless it is mistaken for a store tracking code.

Content:
2/5

Scanning the QR code takes the user to a mobile website with an image of a tablet but the content on the site isn’t very relevant with link to a How to video & a reference to a live show and a schedule for something instead of highlighting product features like in the Samsung TV QR code example.

Total:
10/15

Tips for improving: Feature product specific content on the mobile site when a user scans QR code on product packaging and avoid featuring any peripheral links or content on the page that might be irrelevant to the product.

QR Code on Promotional Bus for Bike Rental Service, in NYC.

QR Code Relevancy:
3/5

A QR code on a bus parked next to the finish line of the century bike run in new york city. Given most people are tired from their 100 mile bike run and very few people had any juice left on their smartphones it is unlikely that the QR code got a lot of scans that day. The QR code might fare better in a different setting maybe in a crowded timesquare with a lot of tourists who might be the likely customer for bike rental in NYC.

Incentive to Scan:
2/5

No clear call to action and or incentive to scan the QR code: “Scan the code to get $5 or 10% off your next bike rental might have been a powerful incentive to scan the QR code especially given that a lot people had rented a bike for the bike run and were likely to rent in the near future.

Content:
2/5

Scanning the QR code take the user to website that wasn’t optimized for mobile instead loaded a text heavy desktop site which required a magnifying glass to read even after several pich and zoom on your smartphone.

Total:
7/15
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