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Stinson Partners Hires Michael David Field as Creative Director
Stinson Partners has hired Michael David Field as Creative Director.
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GE Uses Live Video in Banner Ads to Reach Investors
“GE pioneered the use of a new online ad format on March 13, when it used live streaming video within banner ads to deliver a webcast of GE...
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Chief Turns to Webcast to Pitch G.E.
Jeffrey R. Immelt, the chief executive of General Electric, “is clearly hoping that Marshall McLuhan was right and that the medium is the message,”...
How Do You Make Display Advertising More Effective?
How do you make display advertising more effective? Writing for HyperEmpowered.com, Marc Schiller answers: “Turn it into a utility. I was impressed...
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GE’s CEO Went Live From New York
“In what’s being described as a ‘first of a kind,’ GE chairman and CEO Jeff Immelt hosted a live webcast with retail investors Thursday,” writes Anna...
Stinson Partners Win Gold at 2007 Mixx Awards
Stinson Partners is the Gold Award Winner for GE’s Broadcasting Ecomagination campaign in the Business to Business category. Read more about the...