BCM Wins Digiday’s Best Direct Response Campaign Award

Beeby Clark+Meyler has won Digiday’s Best Direct Response Campaign Award for its Marriott Mobile App launch campaign. BCM was one of three finalists chosen for the Best Direct Response Campaign Award. The winner was announced at the Digiday Awards Gala on May 14th at The W in New York City. BCM’s Marriott Mobile App launch campaign, which was executed in August 2011, has already won the IAC Award for its exceptional performance. The Digiday Awards honors overall excellence and breakthrough achievement in digital media, marketing and advertising. The awards are presented by Digiday, the host of The Digiday Conferences which includes hundreds of leading digital media and marketing experts, journalists, insiders, brand execs, publishers, and technology visionaries.