BCM Wins an IAC Award for Skintimate Inspiration Nation
Beeby Clark+Meyler has won the Interactive Advertising Competition (IAC) award in the category of Best Fashion or Beauty Online Campaign, for its Skintimate “Inspiration Nation” effort. The IAC awards, presented by the Web Marketing Association, recognize outstanding achievement in internet advertising.
Launched in the summer of 2014, Inspiration Nation was a Skintimate branded hub of content and contests meant to inspire achievement and ignite confidence in young women. Thanks to its engaging programs, which included video from social influencers, Inspiration Nation significantly raised both likelihood to purchase and likelihood to recommend for the brand.
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