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“GE pioneered the use of a new online ad format on March 13, when it used live streaming video within banner ads to deliver a webcast of GE Chairman-CEO Jeff Immelt presenting the company’s annual...
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Jeffrey R. Immelt, the chief executive of General Electric, “is clearly hoping that Marshall McLuhan was right and that the medium is the message,”...
How do you make display advertising more effective? Writing for HyperEmpowered.com, Marc Schiller answers: “Turn it into a utility. I was impressed...
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“In what’s being described as a ‘first of a kind,’ GE chairman and CEO Jeff Immelt hosted a live webcast with retail investors Thursday,” writes Anna...
Stinson Partners is the Gold Award Winner for GE’s Broadcasting Ecomagination campaign in the Business to Business category. Read more about the...