Ken Schaefer

1 min read

Al Cadena and Kristen Hinton to Teach Class on Paid Media

Need some tips on leveraging paid media platforms to drive growth and traffic to your business? On Wednesday, January 21, at 6:30 p.m., join Beeby Clark+Meyler Senior Account Director Al Cadena and...

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1 min read

James Mullany Talks to GeoMarketing About Location Data

While advertisers are increasingly embracing location data as a marketing tool, there is still more they could be doing, says James Mullany, senior...

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1 min read

Al Cadena Shares Customer Listening Tips With Chief Marketer

Customer listening is crucial to the success of a marketing campaign, but where and how should you be doing it? In a new special report from Chief...

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2 min read

New Year’s Resolutions for Paid Search Marketing

From Google’s SERP changes to new offerings from Bing and Yahoo, 2014 has been a huge year for changes in paid search marketing, and the trend will...

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1 min read

Get to Know a BCM’er: Janice Cupee

You’ve seen the work, now get to know the faces behind it. In today’s Get to Know a BCM’er, meet Janice Cupee, senior analyst-performance media and...

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Stuart Meyler to Speak at Mobile Media Summit San Francisco: Apps and Ads

Beeby Clark+Meyler Principal Stuart Meyler has been tapped to speak at the third-annual Mobile Media Summit San Francisco: Apps and Ads. Taking place...

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4 min read

Is It Time to Rethink Your Brand’s Reliance on Facebook Advertising?

This article originally appeared on Social Media Today.

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1 min read

On Our Radar: SnapUp

With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’ve created “On Our...

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Get to Know a BCM’er: Eric Russo

You’ve seen the work, now get to know the faces behind it. In today’s Get to Know a BCM’er, meet Eric Russo, performance marketing manager and yet...

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2 min read

What the End of Google’s Carousel Means for Hotel Marketers

As of November 14, Google officially began the process of removing the top-of-page Carousel listings across several categories including hotels,...

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3 min read

How the Google SERP Continues to Change the Way We Think About Search

Over the past couple of years, the Google search engine results page (SERP) has gone through some of its most impactful changes ever, continuing on...

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