Tom Beeby: Why Data Could Be the New Creative

Ken Schaefer : Published Updated

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Tom Beeby: Why Data Could Be the New Creative

Could data be the new creative? That’s what RTB Insider Summit “Creative” panel moderator Tom Beeby, executive creative officer and principal of Beeby, Clark+Meyler suggested could — or more to the point, should — happen next. 

Beeby said creatives should have a place on every industry panel discussion about data, even the programmatic uses of data, and he went so far as to suggest that major industry awards shows like the Cannes Lions should have a category recognizing the best uses of data in generating creative ideas and executions. 

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