Playtex Baby Campaign Geared to Upping Online, Social Presence

Playtex Baby Campaign Geared to Upping Online, Social Presence

Unique, singular, and imaginative are not words most marketers associate with social-media based contests.

That’s why, with the help of Edelman, Beeby Clark + Meyler and Playtex Baby brought in renowned children’s author Julie Olson to break the mold with “Beginnings Imagined” — a contest that gives parents the chance to win a hand-illustrated tale written and drawn by Olson, based on their own baby’s unique personality. “Playtex knows that no two babies are alike,” said Rebecca Beacham, account director at Beeby Clark+Meyler. “Strategically, the program is designed to grow Playtex Baby’s share of voice online, which it is accomplishing by driving interactions with associated social content and creating a newsworthy story that has led to dozens of placements on platforms relevant to our target audience.” Read the full story on MediaPost.

Shivone Guadalupe to Speak at Digital Hollywood Media Summit

Shivone Guadalupe to Speak at Digital Hollywood Media Summit

Beeby Clark+Meyler Account Manager Shivone Guadalupe has joined the lineup of this year’s Digital Hollywood Media Summit, to be held March 4-5 at New...

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BCM Named an iMedia Agency Awards Finalist

BCM Named an iMedia Agency Awards Finalist

Beeby Clark+Meyler has been selected as a finalist in iMedia’s 2015 Agency Awards, in the category of best social media agency. We have been...

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BCM’s Michael Clark on Why It’s Not the Screen That Matters

BCM’s Michael Clark on Why It’s Not the Screen That Matters

The NewFronts are the digital world’s answer to the TV upfronts, but in 2014, should there even be a distinction between the way we treat digital and...

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