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James Mullany to Speak at OMMA mCommerce

James Mullany to Speak at OMMA mCommerce

In the world of mobile shopping, shorter consumer attention spans with constant but intermittent small screen viewing create a unique challenge for marketers. What ads move the shopping needle? And where’s the line between a shopper receiving an unexpected message they perceive to be creepy and one they consider brings them great value? James Mullany, senior analyst, performance media & partnerships at Beeby Clark+Meyler, will address these questions and more at OMMA mCommerce August 7 on the panel “The Split Second Approach to Intercepting Shoppers.”

Joining James on the 12:15 p.m. panel are James Citron, president, Outspoken; Craig Elimeliah, SVP-Director of Creative Technology, RAPP; Alex Lirtsman, co-founder and partner, Ready Set Rocke; and moderator Ted Boezaart, Vice President, Moxie Interactive. Speakers at OMMA mCommerce will delve into the complex and evolving issues surrounding mobile shopping today, with a focus on successful ways to better serve the mobile consumer throughout their digital shopping journey.

For more information, and to register, click here.

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