James Mullany to Talk App Marketing at MobileDevHacker NY
App marketing is not easy. On January 27, Beeby Clark+Meyler Manager-Performance Media and Partnerships James Mullany will join dozens of other top...
James Mullany, Group Director of Agency Media, has been tapped to moderate the panel “Planning for Transparency” at this year’s Data & Programmatic Insider Summit on August 22nd at 11:15am.
The Data & Programmatic Insider Summit gathers the industry’s top data and programmatic experts to discuss the challenges that agencies and brands are facing, and how they are tackling them. James will be joined by Active International’s Ahmed Al-Waili and Omnicom’s Ben Hovaness, to explore how advertisers are using clear up-front KPIs, shared definitions of transparency, RFPs and programmatic disclosures to build a “transparency plan.” At this year’s summit, marketers and senior media buyers and planners will share how they build new KPIs around outcomes, not just impressions.
Please join James and his fellow industry experts in Lake Tahoe on August 22nd.
App marketing is not easy. On January 27, Beeby Clark+Meyler Manager-Performance Media and Partnerships James Mullany will join dozens of other top...
Beeby Clark+Meyler (BCM), in partnership with the Baruch College Zicklin School of Business, is excited to announce the winners of the second annual...
While advertisers are increasingly embracing location data as a marketing tool, there is still more they could be doing, says James Mullany, senior...