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James Mullany, Group Director of Agency Media, has been tapped to moderate the panel “Planning for Transparency” at this year’s Data & Programmatic Insider Summit on August 22nd at 11:15am.
The Data & Programmatic Insider Summit gathers the industry’s top data and programmatic experts to discuss the challenges that agencies and brands are facing, and how they are tackling them. James will be joined by Active International’s Ahmed Al-Waili and Omnicom’s Ben Hovaness, to explore how advertisers are using clear up-front KPIs, shared definitions of transparency, RFPs and programmatic disclosures to build a “transparency plan.” At this year’s summit, marketers and senior media buyers and planners will share how they build new KPIs around outcomes, not just impressions.
Key topics at the event include:
- How is the gusher of consumer data being managed, vetted and valued?
- What can we learn from the new generation of direct-to-consumer brands about all of these evolving strategies?
- How will we integrate new channels of data-driven and automated media like Amazon ads, audio, and out-of-home?
Please join James and his fellow industry experts in Lake Tahoe on August 22nd.
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