In 2021, Apple will remove developer/advertiser access to IDFA (Identifier for Advertisers) data in the iOS 14 software. This is yet another step towards increased user privacy, and the degradation of 3rd party data. This blog provides an overview of the upcoming iOS 14 changes and advertising actions companies should take to become less reliant on 3rd party data.
5 Actions to Take Now To Turn Google’s Broad Match Modifier Change To Your Advantage Google’s recent announcement As you may have heard by now, Google recently announced an update to their current match type targeting which will reduce the number of keyword match types…
Many creatives view AI as mysterious machines that will ultimately replace them when in reality, it can be their best ally. AI not only helps lighten the menial work load and clean up the dreck, it also has the power to listen in closely, and…