Digital marketing companies have been quick to recognize the impact of AI and machine learning. 80% of businesses and tech leaders have voted in favor of using AI, recognizing that it boosts productivity and empowers workers to be more creative and productive. As 61% of…

In recent years, the definition of a performance marketing agency has changed significantly. Throughout the early days of digital advertising, “performance marketing” was synonymous with “paid search marketing”. Paid search advertising was new & highly profitable on its own. In 2023, a world-class paid search…

Gone are the days of running a few big, bold spreads in a popular magazine or launching a digital homepage takeover on a few high-traffic publisher sites. By next year, the global cross-platform and mobile advertising market is expected to hit nearly $300 billion. So,…