Social Media Strategy

“Like” vs. Like: The Correlation Between Social Media and SEO

Are “likes” and “shares” and “followers” good for my SEO?  It’s an often discussed, researched, fought over and paid-for topic. As your favorite digital agency, it’s our job and pleasure to understand any potential benefit to your site’s organic traffic and to help educate you,…

Audience Planning the Post-Media Planning Age

By Michael Clark We are beginning to see greater separation between advertising winners and losers. The winners know what to pay for audience attention, the losers are content with guessing. Or, worse, they just stick with the methods or plans that they have been using…

Businesswoman speaking about lead scoring in front of a class

Lead Scoring 101: How to Get Started Today

By Michael Clark In a typical B2B environment, what is the focus of the marketing professional? Usually, generating leads for the sales team is high up on the list. But simply generating lead volume is not good enough. Anyone that has worked in B2B marketing…