Businesswoman speaking about lead scoring in front of a class

Lead Scoring 101: How to Get Started Today

By Michael Clark In a typical B2B environment, what is the focus of the marketing professional? Usually, generating leads for the sales team is high up on the list. But simply generating lead volume is not good enough. Anyone that has worked in B2B marketing…

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Beeby Clark+Meyler has been named a 2022 Google Premier Partner

By Michael Clark STAMFORD, Conn., Feb. 7, 2022 /PRNewswire/ — Beeby Clark+Meyler is a Stamford, CT based digital marketing agency specializing in performance marketing and has achieved 2022 Premier Partner status in the Google Partners program. Beeby Clark+Meyler’s team of digital marketing experts provide paid…

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How to Measure Your Salesforce Marketing Cloud ROI

By Michael Clark As technology platforms like Apple and Android tighten up their privacy and cross-app tracking policies, marketers are scrambling to make sense of the impact on the productivity of their marketing and how best to target and measure their future advertising efforts. One…