Meet Al Cadena at MediaPost’s Video Insider Summit
Video is ubiquitous. With an internet connection, you can access video content on any device and in any context for any amount of time. That poses a huge challenge for marketers, especially when you consider the different formats, platforms and media buying conventions that exist today. If leveraging all that video has to offer is a far from seamless experience, does this require brands to have unique video strategies? To what extent does this deter brands from leveraging video in the first place?
At MediaPost’s Video Insider Summit on September 16 in Montauk, Beeby Clark+Meyler Senior Account Director Al Cadena will share expertise and tips on the panel “Do Brands Need Video Strategies?” The 9:30 a.m. session will be moderated by Christine Peterson, head of media at MRY. To register, click here.
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