Mariana Rodriguez to Speak at M2W Conference
Beeby Clark+Meyler Senior Account Director Mariana Rodriguez will be speaking at the 17th annual M2W (Marketing to Women) Conference on April 21 in Chicago. Mariana, along with moderator Mindy Davis, SVP-Professional Services at Crowdtap, will present a session called “Rethinking Marketing to Women: Recalibrating Brands Around Real People & Real Experiences,” taking place from 11:30 a.m. – 12 p.m. on day one of the two-day event.
In this session, Mariana and Mindy will discuss “how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy, and create authentic content that fuels earned media.” Mariana will also present a case study demonstrating how the award-winning Skintimate Inspiration Nation campaign empowered real women to become co-storytellers on behalf of the brand.
Learn more about M2W and register for the event here.
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