Lijo Joseph to Speak at SMX West Conference on Retargeting
BCM’s Lijo Joseph will speak at SMX West on the Paid Search track of the conference, joining fellow search professionals on a panel titled “Ready, Aim, Fire… Then Retarget!” The panel will focus on executing, measuring, and optimizing retargeting campaigns to drive truly incremental conversions & ROI. Joseph goes on stage at 10:45 a.m. on Monday, March 11.
Search Marketing Expo – SMX – is a leading industry conference for search engine marketing and Internet marketing professionals. SMS West runs March 11-13, 2013 in San Jose, CA. Click here for the full agenda.