Lijo Joseph to Speak at OMMA Programmatic Display
We now have the knowledge, technology and media for delivering more content-rich ads programmatically into “native” in-feed spots. But is this still “native” advertising”? Or does it threaten to make all in-feed advertising just as irrelevant and as invisible as the banners they were supposed to improve upon?
Beeby Clark+Meyler Senior Director-Performance Media Lijo Joseph will be part of a panel tackling the topic “Is Native Programmatic Really Native … or Effective?” at the OMMA Programmatic Display conference in New York City on May 20, during Internet Week. Taking place at the Metropolitan Pavilion at 3:45 p.m., the panel also includes Tribal Worldwide Director-Media Strategy Stephanie Spero, Media Kitchen Associate Director-Programmatic Media Melanie Pastuck, Magnetic CEO James Green and moderator Tyler Loechner, reporter at MediaPost.
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