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Lijo Joseph to Present at IAB Marketplace

ljosephLijo Joseph, Senior Director of Performance Media at Beeby Clark+Meyler, will be a featured speaker at the IAB Advertising Technology Marketplace Monday, May 11.

This year’s event puts programmatic in the spotlight, and will focus on how “technology is paving the way for creativity, efficiency, and better business for brands, agencies, and media companies.”

Lijo will co-present a lead-generation case study with ERA at 11:20 a.m. titled “Programmatic: The Glue That Binds Data and Creative,” demonstrating how the brand created a unique media-buying model based on consumer behavior.

The IAB Ad Technology Marketplace will take place all day at New York’s Crowne Plaza Hotel in Times Square. To register, visit the IAB online.

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