James Mullany Will Speak about QR Codes at PODi AppForum

Beeby Clark+Meyler’s James Mullany will speak at the 2013 PODi AppForum in Las Vegas. Mullany and Paul Strack (President, CustomXM) will host a session titled “Let’s Cut the QRap! | QR Codes: Success and Failure” on Wednesday, January 30th.

Mullany will present a roadmap for implementing successful efforts that employ QR Codes or other scan-able media and will provide meaningful insights based on performance metrics and multi-year experience. The presentation will include performance results, examples of good and bad usage, including some humorous QR fails that will help the audience understand the opportunity for using QR Codes more effectively. The PODi AppForum is an annual event for businesses involved in the digital printing industry. Presenters focus on breaking technology and ideas.