BCM Wins a W3 Silver Award for Umpqua Bank Social Campaign
The 2012 W3 Awards, sanctioned by the International Academy of Visual Arts, awarded Beeby Clark+Meyler a Silver Award for its social campaign work for Umpqua Bank.
The “Joy of Giving” Campaign was a Facebook promotion that asked fans to decide what organizations Umpqua Bank should give to and why. Consumers were asked to post their story to The Joy of Giving app on the Umpqua Bank Facebook Page. Organizations were chosen at random that met the requirements to receive a small grant. The campaign amassed over 7,000 Likes, comments, and shares.
The W3 Awards honor outstanding websites, web advertising and web video.