Tom Beeby, Energizer’s Charlie King, to Present at MMA Forum March 18th
How does a CPG marketer raise brand awareness among millennial women? Using mobile, of course. At the MMA’s Spring Forum in New York City, taking place March 17-18 at the Crowne Plaze in Times Square, Beeby Clark+Meyler Principal Principal-Executive Creative Director Tom Beeby, and Charlie King, Energizer Personal Care Group Marketing Director, Women’s Shaving Systems, will co-present a case study on a recently concluded campaign for Schick Intuition razors that leveraged online influencers, social media and mobile video to increase purchase intent, brand favorability and sales. The panel, “How Schick Intuition Captivated Millennial Women With Mobile Video,” will take place from 1:45-2:45 p.m. on the second day of the conference.
The 2015 MMA NY Forum will focus on how brands can acquire and reach new customers with all the new options in the mobile toolbox. Beeby and King will be joined at the conference by speakers from Coca-Cola, MasterCard, E-Trade and more. For tickets and more information, click here.
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