Stuart Meyler to Talk Cross-Screen Tracking at Mobile Insider Summit

At MediaPost’s Mobile Insider Summit on August 19, Beeby Clark+Meyler Principal Stuart Meyler will moderate a panel called “Proxies, Probabilities and Best Guesses: Is ‘Cross-Screen’ Tracking Fact or Fiction?” Cross-screen marketing is all the buzz and will gain steam as we develop working solutions for tracking. How real and scalable are the many models that purport to track consumers cross-screen, and how do the various models differ? This panel, taking place at 10:15 am, will ask buyers and planners to share how they are knitting together data, and the high-flown promises, around cross-screen tracking and targeting. The Mobile Insider Summit takes place in Lake Tahoe, CA, from August 17-20. For more information, and to register, click here.