A global Sun Care brand wanted to connect with beauty-conscious millennials looking for a little indulgence. So, we helped them launch an all-digital campaign that took users on a journey of the senses.
We partnered with one of our target’s favorite celebrity influencers and created a YouTube series fans fell in love with. The campaign was also supported by a product-forward ad approach designed to drive sales. A sleek website re-design increased traffic on the brand’s website and proved that clever SEO can inform alluring design.