Mobile App Case Study

Palm App

This case study showcases the PALM Beer Finder App, a mobile application developed by Beeby Clark+Meyler that helps consumers find easy-to-love but hard-to-find PALM beer in stores, bars and restaurants.

Challenge

  • Latis Imports, a US importer of Belgian beers, needed to raise awareness and encourage trial of a newly introduced premium beer brand, PALM Beer, in the New York City market.
  • With a limited budget, Latis Imports needed a clever way to inform the target audience about the brand, help them find it in stores, bars and restaurants, and encourage trial.
  • The target audience was urban, tech savvy, and highly dependent on their smartphone for entertainment, happenings and information.

Solution

Location-based mobile app puts PALM on the map

  • Multi-faceted social, local and mobile efforts including social media content strategy, influencer outreach, local event marketing and the development of a mobile app

Social Media & Local Events

  • We introduced the brand through hyper-local events and a solid social presence on Facebook
  • Consumers gained awareness of the brand and had a place to share their discovery and stay up-to-date with local events
  • As the brand gained traction, the PALM Beer Finder app, a Foursquare presence, and a Twitter influencer outreach were all rolled-out
  • Utilizing Event Ads, Invitations, FB Custom Tabs, Twitter influencer outreach and Display Media, events in New York City were promoted across social networks
  • 100s of ad variations were developed, testing various combinations of imagery and content, to achieve optimal results
  • Beer Finder iPhone application on the Latis site, Facebook and iPhone
  • The iPhone app (featured below) recognizes a user’s location and displays stores, bars, and restaurants carrying PALM
  • The app allows users to save locations to favorites for easy viewing later

Results

Mobile Efforts

  • iPhone, Facebook, and website Palm Beer Finder apps increased awareness of restaurants and bars carrying Palm

Influencer Outreach

  • Beer and nightlife influencers helped promote Palm to their followers, increasing credibility with the beer community

Increase in Sales

  • 45% increase in PALM beer sales in New York City year over year

Growth in Social Presence

  • Facebook Fan base increased by over 900%

Successful Local Events

  • Focus on local events and promotion drove on location sales

Industry Recognition

  • Campaign efforts nominated for Best Integrated Campaign – OMMA

 

 

Contact Us to Learn More

0 of 255 max characters

Capabilities Applied in this Campaign

Data
Media
Creative

Back to Work

 

 

Get In Touch

Want to learn more? Please reach out and we will get back to you shortly.

Contact Us