Other Sun Care brands were portraying family fun in the sun with picture-perfect, mess-free scenarios moms weren’t relating to. So we listened to our key learnings and created “Real Life. Fun.”
The campaign gave Banana Boat® a brand new voice that let moms keep it real, all the while re-enforcing the brand promise. We developed fun, relatable videos that made a splash across relevant social platforms, and re-designed our website with search-optimized content. Partnering with top mom-centric brands Scary Mom and Awestruck helped bring the new voice to life.
Crafting a campaign that kept it real not only got moms engaged across digital media, it also made picking the right family sunscreen a breeze.