OUR WORK

AI-powere Creative Optimization Accelerates Customer Acquisition

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VBT Bicycling Vacations is the leader in Worldwide biking tours. You can see more sights, have more local experiences, and enjoy more delicious, authentic meals—all while staying in high quality, boutique hotels and charming, family-run inns, throughout the world.

 

To supercharge the performance of VBT’s customer acquisition program, BCM unleashed it’s Ventas-AI Computer Vision Analysis on hundreds of current and historical campaign ads.

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BCM’s Ventas-AI instantly tagged the most minute features of every creative asset and then cross-referenced them with the performance analytics associated with each ad.

This approach enabled us to identify detailed creative features that drove the performance of the most effective advertisements.

Subsequent rounds of creative were then tested leveraging creative features that predicted superior performance, ensuring that our programs acquired more customers at lower costs.

Uncovering such intensely detailed insights across hundreds of ads is an AI-scale endeavor.

LET'S WORK TOGETHER!

If you're ready to scale with leading AI-enabled performance marketing solutions, let's begin today.