Computer Vision Analytics drives rapid Creative Optimization


VBT Bicycling Vacations is the leader in Worldwide biking tours. You can see more sights, have more local experiences, and enjoy more delicious, authentic meals—all while staying in high quality, boutique hotels and charming, family-run inns, throughout the world.


To supercharge the performance of VBT’s customer acquisition program, BCM unleashed it’s Ventas-AI Computer Vision Analysis on hundreds of current and and historical campaign ads.

BCM’s Ventas-AI instantly tagged the minute features of every creative and then cross-referenced them with the performance analytics associated with each ad.

This approach enabled us to identify detailed creative features that drove the performance of the most effective advertisements. Subsequent rounds of creative were tested leveraging creative features that predicted superior performance, ensuring that our programs acquire more customers at lower costs.


Tired of doing your digital creative campaigns piecemeal?  Contact us to learn more about how our approach can help you be more efficient.

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