Amy McClain to Talk Trademark Protection at Search Insider

Beeby Clark+Meyler Director-Performance Marketing Amy McClain is heading to Park City, Utah, on December 12 for MediaPost’s Search Insider Summit, where she will discuss brand trademark protection when it comes to search marketing.

Amy will be on the 9:30 a.m. panel “How to Protect Your Brand in Search,” along with Alex Edlund, director of search marketing at Marriott International, a BCM client; Lori Weiman, CEO of the Search Monitor; and Laurie Sullivan, editor of MediaPost’s Search Marketing Daily. These speakers will debate the growing importance of trademark infringement in search engines and how brands can protect themselves against it.