Lijo Joseph to Talk Digital Adverising’s Evolution at Baruch’s Zicklin School

Beeby Clark+Meyler Senior Director-Performance Media Lijo Joseph will join speakers from JetBlue and Spark44 on a panel taking place at Baruch’s Zicklin School of Business on Wednesday, November 4 from 4 to 5:30 p.m.

The panel will cover the evolution of digital advertising from the perspectives of the provider, agency and client. Lijo, a Zicklin MBA graduate, will be joined by Sachin Panjwani, director of CRM Strategy for Jaguar and LandRover at Spark 44; Phillip Ma, Manager-Advertising at JetBlue; and Jayce Favero, Senior Analyst-Marketing Partnerships at JetBlue. The panel, which is open to Zicklin graduate school students, will be moderated by Professor Karthik Sridhar of Baruch’s Allen G. Aaronson Department of Marketing and International Business.