BCM Account Director Mariana Rodriguez to Speak at SM2Innovation

At this year’s SM2 Innovation Summit during Advertising Week in New York, Beeby Clark+Meyler Account Director Mariana Rodriguez and Energizer Senior Manager of Digital Communication Joseph Klicsu will co-present a case study on a recent campaign for BCM client Skintimate, an Energizer brand.

Taking place October 1 at 2:50 p.m., the session, titled “Energizer Creates an Engaging, Multifaceted Mobile Brand Experience,” will demonstrate how mobile was used as a campaign unifier for a fully immersive experience that included original and engaging content that created brand affinity towards Skintimate. In addition, this session will share mobile creative insights that optimize user experience considerations based on cross platform views.

SM2, presented by the Mobile Marketing Association, takes place September 30-Oct 1 at Highline Stages, located at 440 West 15th Street in New York City. Follow event news on Twitter using #SM2Innovation.