BCM’s Michael Clark on Why It’s Not the Screen That Matters

The NewFronts are the digital world’s answer to the TV upfronts, but in 2014, should there even be a distinction between the way we treat digital and “regular” television programming? According to Beeby Clark+Meyler principal Michael Clark, we should “Forget TV … it’s a device, it’s hardware.” What’s important, Clark told TheVerge.com, is, “What are [these companies] doing to draw viewers in?”